Growth stalls without staff. The same marketing that wins participants also wins support workers — and the providers who treat recruitment as marketing fill shifts faster.
Employer branding basics
- Show real team culture on social media — birthdays, training, wins
- Publish a genuine ''why work with us'' page
- Collect and share team testimonials
Job ads that attract quality
- Lead with what workers care about: hours, support, pay clarity
- Use plain language, not corporate HR speak
- Include real photos and a named contact person
- Advertise where workers actually look: Seek, Indeed, Facebook groups
Social recruiting
- Boost job posts to local audiences on Facebook
- Share day-in-the-life content
- Ask your team to share openings — referrals are gold
Speed matters
Great support workers get snapped up fast. Respond to applications within 48 hours and keep the interview process to two steps.
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Frequently asked questions
How do NDIS providers attract support workers?
Show real culture on social media, write honest plain-language job ads, respond fast, and build an employee referral habit.
Do Facebook ads work for support worker recruitment?
Yes — locally targeted Facebook job campaigns are one of the most cost-effective recruitment channels for disability providers.