Social media rarely closes an NDIS enquiry on its own, but it builds the familiarity and trust that make families choose you over a competitor. Here is what actually works.
The platforms that matter
- Facebook: community groups, families and carers
- Instagram: brand personality and team culture
- LinkedIn: referrers, coordinators and B2B partnerships
Content that performs
- Real team moments and celebrations (with consent)
- Participant wins told respectfully
- Educational carousels explaining funding and supports
- Vacancy announcements with clear next steps
Posting rhythm
Three quality posts per week beats daily filler. Batch content monthly and schedule it.
Paid social
Meta ads work best for awareness, recruitment and event promotion rather than direct enquiry generation. Retargeting website visitors is the highest-ROI social spend.
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Frequently asked questions
Is Facebook good for NDIS marketing?
Yes — families and carers are highly active on Facebook, making it effective for trust-building, community presence and vacancy promotion.
How often should an NDIS provider post?
Three to four quality posts per week is a sustainable, effective rhythm for most providers.