NDIS marketing has unusually strong ROI potential because participant lifetime value is high. But you only capture it if you track the right numbers from click to commencement.
The funnel to track
- Enquiries by source (ads, Google, referrals, social)
- Response time to each enquiry
- Conversion rate from enquiry to commencement
- Cost per enquiry and cost per new participant
The lifetime value calculation
If an average participant generates $40,000 per year and stays two years, they''re worth $80,000. Against that, a $500 cost of acquisition is exceptional value — so judge channels on cost per participant, not cost per click.
Simple tracking setup
- Ask every caller how they found you and log it
- Use call tracking or a dedicated number for ads
- Review a one-page marketing report monthly
When to change course
Give channels 90 days, then shift budget toward whatever produces the cheapest commencements.
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Frequently asked questions
What is a good cost per NDIS enquiry?
Typically $30–$120 depending on service and region — but judge it against participant lifetime value, where even $200 per enquiry is often excellent ROI.
How do I know if my NDIS marketing is working?
Track enquiries by source, response times and commencements monthly. If enquiries and starts are trending up over a quarter, it''s working.