Marketing an NDIS business comes with responsibilities. While there is no single "advertising rulebook", the NDIS Code of Conduct and Australian Consumer Law shape what providers should and should not say.
Key principles
- Be truthful about services, qualifications and availability
- Never pressure or exploit participants in marketing
- Respect privacy — written consent for stories, photos and testimonials
- Avoid claiming NDIS endorsement or affiliation
Common pitfalls
- Using the NDIS logo incorrectly
- Testimonials that read as outcomes guarantees
- Before/after claims about participant progress
- Stock photos presented as real participants
Marketing ethically and effectively
Compliance-friendly marketing is not weaker marketing. Providers who lead with honesty, real people and clear information consistently outperform those relying on hype.
Ready to grow your NDIS business?
NDIS Advertising is Australia''s dedicated marketing agency for NDIS providers. Build your growth plan in under two minutes, or book a free strategy call with our team.
Frequently asked questions
Can NDIS providers use the NDIS logo?
Registered providers may use the "Registered NDIS Provider" mark under strict brand guidelines. Unregistered providers should not use NDIS branding.
Can I use participant photos in marketing?
Only with informed, written consent that the participant or guardian can withdraw at any time — and the content must remain respectful.