The right marketing budget is the one tied to a growth target. Here are real-world benchmarks and a simple framework for calculating yours.
Typical monthly budgets
- New/small providers: $500–$1,500
- Growing providers: $1,500–$4,000
- Multi-service or multi-region: $4,000+
Where the money goes
- Google Ads: the workhorse for enquiries
- SEO and content: long-term compounding visibility
- Website: the conversion foundation
- Social: awareness, culture and recruitment
Calculate from your goal
Work backwards: if a new participant is worth $40,000 a year in revenue and your close rate is 25%, each enquiry is worth $10,000. Spending $100 to generate that enquiry is an obvious yes.
The rule of thumb
Commit to at least 90 days before judging a channel. Marketing that gets cut after three weeks almost never works.
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Frequently asked questions
What is a good marketing budget for an NDIS provider?
Most growing providers invest $1,500–$4,000 per month; new providers can start meaningfully from $500 focused on one or two channels.
What marketing ROI should NDIS providers expect?
Because participant lifetime value is high, even modest enquiry growth delivers strong returns — a single new long-term participant can repay a year of marketing.