Google Ads is the fastest way for an NDIS provider to appear in front of people actively searching for supports. Done well, it delivers a predictable stream of enquiries; done poorly, it burns budget on irrelevant clicks.
Campaign structure that works
- One campaign per service line (SIL, support work, therapy)
- Ad groups per suburb or region
- Dedicated landing page per campaign — never send ads to your homepage
Keywords to target
- "NDIS provider + suburb"
- "SIL vacancies + city"
- "support workers near me"
- "NDIS physiotherapy / OT / psychology + region"
Budgets and benchmarks
Most metro providers see strong results from $1,000–$2,500 per month in ad spend. Expect cost-per-lead between $30 and $120 depending on service type and competition.
Compliance and tone
Keep claims factual, avoid pressure language, and make sure your ads reflect the supports you actually deliver.
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Frequently asked questions
How much do NDIS Google Ads cost?
Budgets typically start around $1,000 per month plus management. Cost per enquiry varies by service and region but commonly falls between $30 and $120.
Do Google Ads work for NDIS providers?
Yes — search ads capture people actively looking for supports, making them one of the highest-converting channels available to providers.