Growing your participant base comes down to being visible where participants and their networks search, and being trusted when they find you. These twelve strategies are the ones we see working for Australian providers right now.
1–4: Be found on Google
- Run Google Ads on service + suburb keywords
- Optimise your Google Business Profile with photos and posts
- Build suburb-level pages on your website
- Collect Google reviews from happy families (with consent)
5–8: Win the referral network
- Build relationships with support coordinators
- Present to LAC and plan manager teams
- Send a monthly referrer newsletter
- Respond to referrals within one business day
9–12: Convert more enquiries
- Answer the phone or return calls same-day
- Use a simple, accessible website with clear next steps
- Show real photos of your team and supports
- Follow up every enquiry at least three times
Putting it together
The providers who grow fastest combine paid visibility with referral relationships and tight follow-up. Start with two or three of these and systemise them before adding more.
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Frequently asked questions
How long does it take to get more NDIS participants?
Paid ads can generate enquiries within weeks; SEO and referral networks typically compound over three to six months.
What is the fastest way to fill NDIS vacancies?
Google Ads targeting your service type and location is usually the fastest lever, supported by a fast enquiry follow-up process.