For local NDIS searches, the map pack often appears above every other result. A well-run Google Business Profile is the cheapest marketing win available to any provider.
Setup essentials
- Choose accurate categories (e.g. Disability services and support organisation)
- Complete every field: services, hours, accessibility attributes
- Add real photos of your office, team and vehicles
Ongoing activity
- Post an update weekly — news, tips, vacancies
- Answer questions in the Q&A section
- Keep holiday hours and service areas current
Reviews
- Ask happy families after positive moments, with consent
- Make it easy with a direct review link
- Respond to every review, positive or negative, professionally
Measuring impact
Profile insights show calls, direction requests and website clicks. Most active providers see the profile become a top-three enquiry source within months.
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Frequently asked questions
Is Google Business Profile free?
Yes — it is completely free. The only investment is the time to set it up properly and keep it active.
How do NDIS providers get more Google reviews?
Ask at moments of genuine satisfaction, provide a direct link, and make it part of your service routine — never offer incentives for reviews.